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Multimedia Creativity Programs – The need of Present & Future


STEAM (Science, Technology, Engineering, Arts and Math) based creative education plays a key role in the modern systems of education. Knowledge of tools used in creation of content using digital media is very important in today’s world.

Some of the private schools in India have already taken lead in starting up multimedia computer programs that are equipped with digital cameras, animation & graphics design software, etc. This has resulted in students using digital media to express their creativity & imagination at these schools. A definite benefit of this has been the development of Creative & Life Skills of students from such private schools. This is evident in these students doing well in competitions based on Robotics, 3D Animation, Game Development, Graphic Design, Product Design, Digital Photography, Video Editing etc.

Students in India should also rise up to the same level. Hence, there is a need of starting creativity & design based programs that enable students to experience & learn 21st Century technology skills. Benefits of such creativity & design based programs are as follows:

  • Students are introduced to a new set of digital tools that open a world of possibilities at an early age
  • Provides a fun and educative break to students and helps in reducing stress
  • Parents get to know and can encourage specific abilities of their child who may/may not excel in academics but perform well in any of these creative areas
  • Activity based approach helps in building student’s life skills in terms of Goal Setting, Decision Making, Problem Solving and Critical Thinking Skills

Students Presentation & GJT Workshop at SSVM School, Pattanam, Coimbatore

MindBox Presentation at Bavans Rajaji Vidyashram – Chennai

MindBox Program Inauguration at GKM Vidyashram School

MindBox Presentation at The Velammal International School

The Motivation Factor


“The fact is that given the challenges we face, education doesn’t need to be reformed – it needs to be transformed. The key to this transformation is not to standardize education, but to personalize it, to build achievement on discovering the individual talents of each child, to put students in an environment where they want to learn and where they can naturally discover their true passions”

  • Sir Ken Robinson, Famous Author and International Advisor on Education

It is well documented that much of the higher failure and dropout rates in schools can be attributed to poor performance in Math, Science and English and high absenteeism. It has also been observed amongst drop outs that they found school to be ‘boring’ at times. Hence, it is important to make school more engaging through real-world, experiential learning. Students want to see the connection between school and work. There is a need for introducing creativity in teaching; also to design classrooms which will challenge the student to think differently.

Importance of Design Education


“It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to. Turn it the other way and you release resources and give people back to themselves. To realize our true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to act differently towards each other. We must learn to be creative.”

  • Sir Ken Robinson, Famous Author and International Advisor on Education

Though design has been part of India’s civilizational heritage which got reflected through our arts and crafts, the strategic importance of design for national and industrial competitiveness has been recognized only recently. Realizing the fact that skilled design & arts professionals can play a pivotal role in enhancing the competitiveness of both manufacturing and service industries, Government of India announced a National Design Policy in February 2007 with the vision to have a “Design Enabled Indian Industry” which could impact both the national economy and the quality of life in a positive manner.

In order to enhance the significance of design in manufacturing, engineering management and marketing, it is necessary for the designers, apex industry organizers and academic institutions to bring about the awareness on the role of design and to help enhance the competitiveness of our industries.

With the changing character of the Indian industry, where it is producing more and more original products, the role of designers is also becoming more intensive. Till recently Indian industry, which was manufacturing focused, relied on designs from outside sources and would employ in-house designers to translate these designs as well as make some minor modifications.

In order to cater to the needs of this growing industry, there is a need of developing skills and awareness of the Youth of India about the employability and entrepreneurship opportunities through multiple levels of the education system in India.

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