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MindBox India CEO Mr.Rishi Khemka’s interview with News Today in Chennai. 

NewsToday,Page no.05, 28 Nov 2017, Chennai (1)

Role of Digitization in Media & Entertainment Industry


Just a few days ago, Niantic and Warner Bros announced that they’re working on Harry Potter: Wizards Unite, a location-based, augmented reality game that will have Potter fans go around the real world to learn spells and battle magical creatures. For Potter fans, the news is awesome sauce and on a personal level, I believe it might be the next BIG thing after Pokémon Go – the AR game that changed the face of gaming last year. Remember fans staring down their phones shambling around to catch a new Pokemon? It’s the perfect amalgamation of the real and virtual realms. In fact, recently even Apple’s new operating system enables the phone’s camera to become the interface through which you can view the world to let the real and digital be merged. Then, there are software to merge live action footage with digital visual effects and audio innovation that has revolutionized the way audiences enjoy entertainment across the globe. Even tracking professionals throughout the VFX industry is easy peasy and honestly, the possibilities are endless.

Mr. Rishi Khemka

Rishi Khemka, Chief Enjoyment Officer (CEO), ARK Infosolutions

There is no denying that augmented reality is the way forward and that every element of social, economic and geo political spheres are accelerating towards this digital rage. It’s amazing to see how the hitherto channels of communication – traditional and native – are metamorphosing into the new age digital era. It is a progression the world is witnessing not by choice but by compulsion; then again, no one’s complaining.

 

In India, the unprecedented growth in connectivity, data and broadband has accelerated our transition to becoming a knowledge economy. This in turn has fueled opportunities in various related industries in media and entertainment. Backed by the rising consumer demand and improving advertising revenues, there is now a whole new world of possibilities for people to express their ideas and share their stories in more exciting, creative, and persuasive ways. Products like 3DEqualizers, Autodesk, Boris FX are ahead of their times in developing 3D designs and entertainment software with great visual effects and excellent video editing solutions. Digitization has transformed the experience of watching movies in 3D, 4D and 5D with high definition pictures and sharper sound. Our modes of entertainment have shifted from Radios, Fms, Walkmans and Stereos to apps like Shazam, and Apple Music, which have personalized user experience with curated playlists. Digitization is converging all your needs to one place and creating a singular hub through interactive data communication.

 

“If implemented well, digitization holds immense potential to create significant value for India in the coming days”

Even the share of the Indian animation and gaming industry is growing at a rapid pace. With the deeper penetration of 4G into the market, the industry is expected to witness large changes, primarily in the domestic market. Also, as players move up the value chain, we are to see more users get involved in end-to-end game development.

Welcome to the Real World 
In no time, humans will be augmented. Our march toward this human-machine integration will lead us to be cyborgs who are always connected and forever updated. It sounds like science fiction, but the truth is – this is virtually real. An oxymoron of sorts that’s already happening. Advance chips are being made to help phones and tablets run Augmented Reality programs with ease. Add to that the development of head-mounted displays, like PlayStation VR and Oculus Rift that are real game changers. Next, bio-augmentation devices like digital contact lenses or intraocular devices will take things a few notches up.

Cloud: The World in Your Hands
From mere storing of files and pictures on a virtual drive, cloud computing has matured into becoming the engine of enterprise technology and innovation. And because there is no capital investment in new hardware or software or its maintenance, cloud solutions are appealing to users due to their reduced time to market of applications and auto-scaling capabilities. Add to that the abundance of advanced new services that can be incorporated into applications – from machine learning to internet-of-things connectivity, the options are copious.

Brand: New
In the broadcast space, the reach of digital videos is making the traditional broadcasters rethink their content and strategy. Look at Netflix and Amazon Prime – their original content and a fresh, progressive outlook, easily accessed on handheld devices is a huge respite for urban viewers. In order to successfully compete in the new ecosystem, it’s imperative to ride on this change wave and reap in the benefits. The technique for it is to position IT to take charge of the digital journey. Think content made using 3D animation and visual effects – using state of the art post-production houses and services of the best cinematographers and film editors – we’re all in for a treat.

What’s Next?
Digitization is the key to India’s competitiveness and the timing couldn’t have been better. The list of benefits is a long one, however, the real question now is – how must the contributing organisations respond? The answer, I think lies in understanding the sheer potential of digitization to transform the lives of citizens and positively impact the society and environment. If implemented well, it holds immense potential to create significant value for India in the coming days. And the big idea here, is to make the integration with technology more seamless.

Source

MindBox India CEO(Chief Enjoyment Officer) Mr. Rishi Khemka addressing the winners of Design Championship at NASSCOM GAME DEVELOPERS CONFERENCE (NGDC) Hyderabad, 2017.

Winners of Game Design in Design Championship-2017 showcase their games at NASSCOM Game Development Conference -2017.

NASSCOM Game Developers Conference (NGDC) is one of India’s largest and well-known event of game developers, publishers and decision makers in the ecosystem. It is dedicated to the advancement of interactive entertainment through conversations, panel discussions and more. NGDC aims at carrying the exciting gaming ecosystem forward in India.

The Design Championship-2017 winners in Game Design from each city Jr. and Sr. category got a platform to showcase their games in NASSCOM Gaming Conference.

The New Face Of Education

Knowledge through education helps open doors to a lot of opportunities for better prospects in life but it also depends on the kind of education imparted, the way it is imparted and how much of it one actually remembers.

We all have creative potential. However, whether we manage to unravel the full potential may be questioned. One might associate creativity with an artist but I think otherwise. Every day we come across situations and each of us may handle it differently. So, it is how one is taught to see life, which begins early on, be it through formal or informal education. I personally think that education plays a vital role in setting the foundation for whoever one wants to be or whatever one wants to achieve in life. It is not about how much of information is thrust upon us but it is the approach to problem-solving, innovation or applying the knowledge in our day to day life. Knowledge through education helps open doors to a lot of opportunities for better prospects in life but it also depends on the kind of education imparted, the way it is imparted and how much of it one actually remembers.

The New Face/Transformation of Education- Student-Centric Approach to Learning

“No two minds are same”. Student-Centric Learning simply refers to an instructional method which caters to the needs of individual minds. It highlights each student’s interest, abilities and learning styles, thus placing the teacher as a facilitator of knowledge for every individual student. This ecosystem of education puts the student at the center of the process where they are responsible for their learning while engaging in project-based activities and analyzing, synthesizing and evaluating their work by themselves.

It focuses on skills and practices that enable life-long learning and independent problem-solving. It does so by putting the student’s interest first, acknowledging their views as a center to the

experience. In such space, students choose what they will learn, how they will learn, and the medium by which they will assess their learning. Here, the teacher’s role is to guide students into making a new interpretation of study material by experiencing the content with hands-on projects and thus encouraging active learning.

When I go back to my school days, my memories are quite different from what I believe in. It is still fresh in my memory, the struggles of trying to remember so many different things at the same time, often rebuked for not able to do so or even pointlessly trying to mug up difficult answers or equations etc. etc. School days are supposed to be the best. But for me, it was not so. I was an average student and regular classes never interested me frankly. But somehow, I always remembered things that were of interest to me, like the lyrics of every song I had heard or a science experiment I had done at home. So, when I look back, I don’t really see a learning capacity issue here. In fact, children have a voracious appetite to learn new things, provided we get through to them in the way they understand or find it interesting.

I was always singled out as not being good enough for anything when compared with my brother! If he was the Sun, then I was just the Moon. It is very interesting to note that these experiences remain with you, deep inside in a subconscious way, which we aren’t even aware of. And one day if you become successful, there will always be that lingering feeling of ‘I am not good enough’. How is it that such thoughts always remain with you? It is because you experienced them and not read or seen them somewhere.

What is the need?

We are already in the Era of Innovation. The 19th Century Factory Model of Standardized Schooling which we all know was created to meet the needs of the Industrial Era. This moved to the Pre-Internet Knowledge Era where you needed to go to the School to get the Knowledge on various subjects from someone who had it. In today’s world, Knowledge is a commodity available at your fingertips. So, knowing isn’t important anymore. What you do with that knowledge becomes far more important and which is why we call it the Innovation Era.

It’s like teaching an 18-year-old how to drive a car or a child to ride a bicycle. Would you give them textbooks to read up on the car and then test them on it, or would you put them in the driver seat and make them learn practically? Which way would be better for them to really learn how to drive a car.

While all this is true, would like to point out that I am in no way advocating that our kids don’t need the theoretical information on subjects. They very much need to do that as well. But if we do just that, then most of them would take with them bookish knowledge as they pass out of school. What I strongly believe in is that they need to have an experiential method of learning the basic concepts. With Experiential Learning, children learn by doing and getting their hands dirty. And this style of learning would help them build a strong foundation, which they would remember for life, either consciously or subconsciously. And if we do that, we would then be able to make the shift in a child from a

  • Doing Mind to a Thinking Mind
  • Problem Mindset to a Solution Mindset
  • Consumer to a Creator

We need to CONNECT Education and Learning by connecting the dots in between and that is why I call it The New “DOT” in Education. And in Education, what we need to do is create what the World needs today … Creators / Thinkers / Innovators … Read More

Multimedia Creativity Programs – The need of Present & Future

 

STEAM (Science, Technology, Engineering, Arts and Math) based creative education plays a key role in the modern systems of education. Knowledge of tools used in creation of content using digital media is very important in today’s world.

Some of the private schools in India have already taken lead in starting up multimedia computer programs that are equipped with digital cameras, animation & graphics design software, etc. This has resulted in students using digital media to express their creativity & imagination at these schools. A definite benefit of this has been the development of Creative & Life Skills of students from such private schools. This is evident in these students doing well in competitions based on Robotics, 3D Animation, Game Development, Graphic Design, Product Design, Digital Photography, Video Editing etc.

Students in India should also rise up to the same level. Hence, there is a need of starting creativity & design based programs that enable students to experience & learn 21st Century technology skills. Benefits of such creativity & design based programs are as follows:

  • Students are introduced to a new set of digital tools that open a world of possibilities at an early age
  • Provides a fun and educative break to students and helps in reducing stress
  • Parents get to know and can encourage specific abilities of their child who may/may not excel in academics but perform well in any of these creative areas
  • Activity based approach helps in building student’s life skills in terms of Goal Setting, Decision Making, Problem Solving and Critical Thinking Skills

Students Presentation & GJT Workshop at SSVM School, Pattanam, Coimbatore

MindBox Presentation at Bavans Rajaji Vidyashram – Chennai

MindBox Program Inauguration at GKM Vidyashram School

MindBox Presentation at The Velammal International School

The Motivation Factor

 

“The fact is that given the challenges we face, education doesn’t need to be reformed – it needs to be transformed. The key to this transformation is not to standardize education, but to personalize it, to build achievement on discovering the individual talents of each child, to put students in an environment where they want to learn and where they can naturally discover their true passions”

  • Sir Ken Robinson, Famous Author and International Advisor on Education

It is well documented that much of the higher failure and dropout rates in schools can be attributed to poor performance in Math, Science and English and high absenteeism. It has also been observed amongst drop outs that they found school to be ‘boring’ at times. Hence, it is important to make school more engaging through real-world, experiential learning. Students want to see the connection between school and work. There is a need for introducing creativity in teaching; also to design classrooms which will challenge the student to think differently.

Importance of Design Education

 

“It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to. Turn it the other way and you release resources and give people back to themselves. To realize our true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to act differently towards each other. We must learn to be creative.”

  • Sir Ken Robinson, Famous Author and International Advisor on Education

Though design has been part of India’s civilizational heritage which got reflected through our arts and crafts, the strategic importance of design for national and industrial competitiveness has been recognized only recently. Realizing the fact that skilled design & arts professionals can play a pivotal role in enhancing the competitiveness of both manufacturing and service industries, Government of India announced a National Design Policy in February 2007 with the vision to have a “Design Enabled Indian Industry” which could impact both the national economy and the quality of life in a positive manner.

In order to enhance the significance of design in manufacturing, engineering management and marketing, it is necessary for the designers, apex industry organizers and academic institutions to bring about the awareness on the role of design and to help enhance the competitiveness of our industries.

With the changing character of the Indian industry, where it is producing more and more original products, the role of designers is also becoming more intensive. Till recently Indian industry, which was manufacturing focused, relied on designs from outside sources and would employ in-house designers to translate these designs as well as make some minor modifications.

In order to cater to the needs of this growing industry, there is a need of developing skills and awareness of the Youth of India about the employability and entrepreneurship opportunities through multiple levels of the education system in India.

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